Government Partner Logos
Medium: Print, Web
In mid 2009, still hot on the heels of the Obama election in the U.S., Cisco had been selected to spearhead the streamlining of health care records-keeping and data delivery for the nation’s hospitals. I worked closely with Cisco to develop a new seal concept that enveloped the ideals of American authority, family needs and Cisco’s innovations in connecting and sharing data. After weighing many different options, we finally settled on a concept posted here.
By fall of 2010, Cisco's role and scope within the U.S. Government has grown to include initiatives involving Federal banking, Homeland Security and various service sectors. My mission was to take these various aspects and develop several new logos based upon our original health care initiative. In essence, build a brand family that could work as stand-alone items or in tandem.
Utilizing the past style and colour formatting gave us the opportunity to focus more on brainstorming graphics for the middle seal. 2 of the final 5 seals are presented and described below...
The Homeland Security branding focuses around building a custom version of the DHS seal, working in scales for commerce and a lock with WWW for cyber security. An image of the U.S. Fades into the background as the “Cisco swoosh” of data rushes over top. The swoosh, which also appears like a U.S. Flag, was a favourite of Cisco in developing the health care branding.
For Federal Financial, Cisco sought the power of the Eagle to represent safety, security, and an always vigilant nature. In addition to the Eagle, we worked in a highly detailed image of the Federal Reserve building, in loosely keeping with the look and feel of the White House seal. In addition, simplified scales were introduced along with a shield and lock combo, representing financial security.