Promenade Shopping Centre
Having worked with Promenade in 2007 on several seasonal campaigns, they once again called upon me to produce their 2009 holiday posters and decals. My original pitch was to split the all-encompassing holiday theme from Santa-specific items, by using a blue style for the former and red for the latter. In the end, the client chose to go with a unified colour scheme of red. Samples posted cover a majority of the finals with some of the preliminary items in the blue.
In addition to the holiday theme, several new stores were coming into the mall. To help highlight the coming attractions, we produced a clean, fashion-focused textual poster – at bottom.